WE OFFER A FULL SUITE OF MARKET RESEARCH SERVICES

Groove Marketing Group provides marketing research, analysis and marketing execution services.  With over 25 years experience in the marketing and marketing research fields, we offer each of our clients a customized approach to solving their marketing challenges.

Marketing in today’s complex environment is a challenge.  Your customers are more knowledgeable and savvy than ever, and understanding their unmet needs is critical to your marketing success. 

We help build and implement marketing plans based on your goals and then MEASURE, MEASURE, MEASURE.

WE OFFER A FULL SUITE OF MARKET RESEARCH SERVICES

Groove Marketing Group provides marketing research, analysis and marketing execution services.  With over 25 years experience in the marketing and marketing research fields, we offer each of our clients a customized approach to solving their marketing challenges.

Marketing in today’s complex environment is a challenge.  Your customers are more knowledgeable and savvy than ever, and understanding their unmet needs is critical to your marketing success. 

We help build and implement marketing plans based on your goals and then MEASURE, MEASURE, MEASURE.

MARKETING ANALYSIS

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We start with a real marketing analysis. What are you measuring today? Are you tracking down to the absolute lowest part of the waterfall? Are you measuring overall results or the incremental lift you are getting from your efforts (the true measure of success)?

Groove: “So what’s working for you so far in your marketing efforts?”

Marketer: “Well, we do a lot of things well, but we don’t really know what’s working and what’s not working, and we’re afraid to stop anything in case it is working.”

Sound familiar?  The first step in achieving the marketing ROI you desire is to take stock of what you are currently implementing as your marketing strategy.  Marketing analysis is usually made more difficult by various entities pushing for more spend or more results.  Most of us can’t really afford marketing for marketing’s sake, so if you are running the marketing program, you should be able to defend every dollar, and ask for more when you can prove that what you are doing is working.

What about social media…  Everyone screams at you to implement a Facebook “strategy,” only to leave the important questions unanswered regarding how you will measure success.  A peer of mine said: “Likes ain’t sales,” and was he ever correct.

Our two-step plan will help you evaluate your programs and provide you with an unbiased assessment of what you are doing right and what needs some attention.

  • STEP 1: Review and Measure

    We’ll perform a full, objective review of your marketing efforts to date. This can be as simple or as complex as needed, depending on your marketing programs.  We’ll help you understand your key metrics and show you ways in which you might already be able to mine the data you are looking for.  We understand it can be challenging to even access some of what you need (it seems like the IT teams wants you to create a “ticket” to just breathe, let alone to get access to your data).

  • Step 2: Evaluate

    Once the heavy lifting is done, we’ll give it to you straight.  Sometimes it’s information you will be glad to hear, like, “you are getting great pricing, and your ROI seems high … Keep at it!” Other times, the view may not be so rosy (OR: “the feedback might be tougher to take”)—but it’s better to hear it from us than from your CEO or Board of Directors.

    Either way, you’ll have an unbiased status report of your programs and a good baseline from which to build your marketing road map for the future.

    Many clients ask if they can really afford to spend time and money on marketing analysis. “I’m trying to maximize every media dollar.  Won’t this just take away from my budget?”  After completing the process, though, most simply wonder how they’ve gone so long without it.

MARKETING EXECUTION

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Marketing in today’s complex environment is a challenge.  Your customers are more knowledgeable and savvy than ever, and understanding their unmet needs is critical to your marketing success. 

We help build and implement marketing plans based on your goals and then MEASURE, MEASURE, MEASURE.

From direct mail, to search engine marketing (PPC), we have the experience and knowledge to get the results you need.

Our process will help you build your plan from the ground up.  We’ll help you focus on your proven channels while providing test recommendations to stretch your goals without stretching your budget.

We help you build your plan from the ground up.   What’s working best?  Is there room to spend more in that channel?  What are you missing by not having the right media mix?

Groove Marketing Group areas of expertise:

  • Direct Mail

  • Broadcast

  • Pay Per Click

  • Display

MARKET RESEARCH

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We’ve helped design and implement over 500 research projects in the last 25 years, from simple tracking surveys to complex quantitative and qualitative studies.  We’ll help you evaluate your overall research needs and then help you come up with a strategy and plan to meet your goals.

Why Market Research?

We know what it’s like to need information and face a plethora of “research” choices.  Many marketers will implement a survey or two, or conduct a focus group when it’s time to launch a new product.  That’s a good start, but those who really get it, realize that a market research strategy isn’t about a quick poll or sitting behind the mirror for a focus group.  It’s about getting to know your customers and then getting to know them over and over again as their wants and needs change.

David Steinberg:  “Earlier in my career I remember bringing several product design options to the CEO of a company I worked for.  I asked him: ‘What do you think?  Which one do you like?’  I remember he looked at me and simply said: ‘Who cares what I like? Which one do our customers like?’”

How many of us have pulled an all-nighter trying to tie up the loose ends of a presentation hoping that the CEO, the “exec team” or some other VP or Director would like one of the options we were about to present?  Unfortunately, most of us have left such meetings with a sigh of relief when finally given the all-important “sign off” or “go ahead” for one of those options.  Most of us know, however, that we probably just won approval from the wrong audience.  Too often, that short-lived victory will come back to haunt us if the boardroom’s approval doesn’t match our customers’ choice.

Marketing research isn’t a project, it’s a way of doing business, but it doesn’t’ have to mean over committing dollars or breaking the bank.  If you build it into everything you do, it can become part of your company’s DNA and will pay back in spades.

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ABOUT
US

David Steinberg
GROOVE MASTER

David is the founder and CEO of  Groove Marketing Group, LLC.  He helps marketing and leadership teams create strategic approaches to marketing. David helps organizations identify key needs and then develops comprehensive market research and implementation plans, focusing on maximizing marketing ROI.

Prior to launching Groove Marketing Group, David spent more than 15 years in marketing and market research roles with major brand companies such as Crayola (a Hallmark company), Kindercare, Insight Schools (a subsidiary of University of Phoenix, Kaplan Education, and now part of the K12 organization).  In addition to his corporate experience, David brings more than ten years of agency-side market research experience, having designed and implemented more than 500 survey research and focus group projects for consumer-brand, political and government clients. David is also an experienced focus group moderator.

David has an M.B.A. from Pepperdine University and a B.A. in English Literature from the University of California at Los Angeles.

David currently serves as the Vice President, Business Alliances for the Internet Marketing Association.

GET INTO THE GROOVE

Give us a call or send us a message through the form below.

(503) 329-8837